Beer Girl

The other day there was a food fair in my college. In the fair there were a lot of stalls which sold different types of food.
There was one stall which sold beer. Before the night was over, that stall sold out all the beer.
Considering the fact that the climate was chilly and there were 2 other stalls close by which also sold beer at similar prices, I was quiet impressed that this shop sold out well in advance.

What is the secret? Why is it that they sold out their stock well in advance of their competitors?
The answer is that they had beautiful girls selling beers.

That's right. You want to be successful at selling beer to men?
Make a beautiful girl sell it to them.
It is very rare, (with great amount of constraint) that a guy can turn down a beautiful girl when she smiles at him, asking him to buy beer.
Is it because these girls put a magic spell on the guy, to make him buy the beer?
Is it because of peer pressure?

No. The real reason why men find it very hard to turn down a beautiful girl when she sell beer to him is because of his " EGO "
His Ego will not allow him to say no. A man does not like to look bad in front of his opposite sex.
He is paranoid of the perception he would create to the woman when he turns her down. Perceptions such as being weak, poor, not manly, not interesting, etc.

It is very interesting to note that majority of the men (at the time of sale) does not buy the beer for the beer, but more for the girl.